It would also be a chance to chat to the brewers, in particular those from Queenstown and Wanaka, who exemplified the region's "creative spirit".
"They're using the water down here, people are growing hops - they're taking the chance to try and do something a bit different."
Co-organiser and Smith's Craft Beer House manager Chris Dickson said the local industry was "booming" and many new players were popping up.
"We wanted to find a way to showcase all that," he said.
Mr Blakey said every brewer would offer at least four types of beer, giving visitors a wide variety of styles to try, either in tasting glasses or in full pours.
The event is being run as a family day out. Children will have the run of Giant Jenga, bean bag games and bouncy castles, while local eateries will sell a range of food.
- Queenstown Summer Beer Festival, Queenstown Recreation Ground, tomorrow, noon to 7pm.