Competition will be just as fierce off the field as it is on for the 2017 FMG People's Choice Award - part of the FMG Young Farmer of the Year.
Voting is open for the FMG People's Choice Award, introduced by FMG in 2016 to encourage finalists to sharpen their marketing skills and further promote themselves as young leaders for both the competition and for the industry.
To help promote themselves, each of this year's seven finalists have established their own public profile Facebook page, will have their face and name plastered on a billboard within their region and have received a '101' on how to market themselves and seek opportunities to raise their profile.
Since coming on board as the principal sponsor, FMG has looked at ways to build on the competition's popularity.
Along with the unveiling of the new trophy in 2016, People's Choice helps the regional finalists showcase themselves as ambassadors; encouraging more young people into the industry.