The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country / Listen

Wool report: Unprecedented times for magnificent fibre

The Country
31 Jul, 2020 12:30 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

PGG Wrightson's GM for Wool Grant Edwards. Photo / Supplied

PGG Wrightson's GM for Wool Grant Edwards. Photo / Supplied

Content brought to you by PGG Wrightson.

This week The Country's Jamie Mackay is joined by PGG Wrightson's GM for wool Grant Edwards to look at the wool market this month.

The market dropped around 25 per cent post lockdown, and another 10 per cent in June. Mackay wondered if this was raising concerns.

Currently the international climate was in unprecedented times, with some countries still in lockdown, and this put things into perspective, Edwards said.

Recent sales in Napier and Christchurch had lifted the market, providing some potential light at the end of the tunnel, Edwards said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Cavalier Corporation had announced it was committed to all wool and natural fibres in its carpets which was also good news, Mackay said.

In addition, Mackay highlighted from the press release, that 15-20 per cent of carpet sales in New Zealand are made from wool.

Edwards stressed there was a need to increase consumer demand and drive the wool story to the public. Mackay disagreed, saying the wool story had been around and the focus should be more on end uses and consumer products.

Advertisement
Advertise with NZME.

Listen below:

Edwards believed there was a need for a government body to market wool internationally from a combined industry effort. But there was a need for a robust plan throughout the industry to have the confidence to invest in this.

Edward concluded the interview with a couple of pertinent quotes he'd found in 1950s media cuttings.

The first illustrated that concerns over natural fibres being replaced by synthetics were nothing new.

"The greatest threat to the wool industry is synthetics and crossbred wool is the easiest supplanted."

The second quote however, could offer the modern-day farmer hope for the future.

"[There is] no substance to the reports that synthetics could put the wool industry out of business."

Save

    Share this article

Latest from Listen

The Country

David Seymour co-hosts The Country

09 Jul 02:22 AM
Listen

Foot-and-mouth agreement a ‘decade in the making’ - DairyNZ

09 Jul 02:10 AM
The Country

The Country: Cameron Bagrie on tomorrow's OCR call

08 Jul 01:50 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Listen

David Seymour co-hosts The Country

David Seymour co-hosts The Country

09 Jul 02:22 AM

David Seymour, Wayne Langford, Hunter McGregor, Campbell Parker, and Shane McManaway.

Foot-and-mouth agreement a ‘decade in the making’ - DairyNZ

Foot-and-mouth agreement a ‘decade in the making’ - DairyNZ

09 Jul 02:10 AM
The Country: Cameron Bagrie on tomorrow's OCR call

The Country: Cameron Bagrie on tomorrow's OCR call

08 Jul 01:50 AM
Red meat exports hit $1.15b in May despite drop in volumes

Red meat exports hit $1.15b in May despite drop in volumes

07 Jul 11:02 PM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP