Cavalier Corporation had announced it was committed to all wool and natural fibres in its carpets which was also good news, Mackay said.
In addition, Mackay highlighted from the press release, that 15-20 per cent of carpet sales in New Zealand are made from wool.
Edwards stressed there was a need to increase consumer demand and drive the wool story to the public. Mackay disagreed, saying the wool story had been around and the focus should be more on end uses and consumer products.
Listen below:
Edwards believed there was a need for a government body to market wool internationally from a combined industry effort. But there was a need for a robust plan throughout the industry to have the confidence to invest in this.
Edward concluded the interview with a couple of pertinent quotes he'd found in 1950s media cuttings.
The first illustrated that concerns over natural fibres being replaced by synthetics were nothing new.
"The greatest threat to the wool industry is synthetics and crossbred wool is the easiest supplanted."
The second quote however, could offer the modern-day farmer hope for the future.
"[There is] no substance to the reports that synthetics could put the wool industry out of business."