Sony's long-awaited entry into tablet computers throws down a gauntlet to Apple, which has sold millions of its iPad computers with very little effective competition.
Stringer said the winner would not be the one which was first on the market, but the one that was best.
He spoke of raising the "tablet world" to a higher level.
The lower-priced model, the Sony Tablet S, goes on sale in September in Europe. It has a 23.88-centimetres screen, somewhat smaller than the iPad's. Since it has an infra-red interface, it can double as a remote control for appliances.
In mid-November, the Sony Tablet P will go one sale. It is a fold-out device with two 13.97-centimetre screens.
- AAP