"The long-term direction for their display business is going OLED. They can improve efficiency of investment by combining similar businesses."
Samsung is reviewing an eventual merger of its LCD and OLED operations, Nam Ki Yung, a Seoul-based spokesman, said by phone.
While OLED displays are mostly used in mobile devices, the Suwon, South Korea-based company and competitor LG Electronics are looking to use the technology in televisions and may start selling sets this year. The new models can be wafer thin and produce richer colours than LCD sets.
The OLED market may grow to more than US$20 billion ($24 billion) by 2018, accounting for about 16 per cent of the total panel market, from an estimated US$4 billion, or 4 per cent of industry-wide revenue, last year, according to California-based DisplaySearch.
Samsung plans to spend 6.6 trillion won on its display business this year, the company said last month. Investment in the OLED business will probably amount to about 5 trillion won this year, Song said.
- Bloomberg