NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Technology

Out with the geek, in with the chic

By Vikki Bland
2 Nov, 2007 04:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

KEY POINTS:

The present ICT employment market has variously been described as "chaotic", "under crisis" and even "an old man's industry" as employers seek experienced staff for urgent projects and shun young graduates lacking specific experience. At the same time, enrolment in tertiary ICT courses continues to fall or at best remain steady at low volumes; a source of ongoing concern for Kiwi educators and the industry.

Nor are these developments local - research firm Gartner predicts an international shortage of three million ICT workers by 2010 and 10 million by 2020 while, regionally, an IDC survey of the Asia-Pacific region excluding Japan has predicted a shortfall of 221,000 people with advanced skills in wireless technologies, security and IP telephony by 2009 - part of a total network professional shortfall of 396,000 for the area.

The dilemma for employers is that with competition increasingly global, ICT technologies and related projects are now more critical to business efficiency and success than ever - the need to hire, contract or simply source the right ICT skills is, therefore, strategically important and is why managers say finding the right staff in the right numbers is the most significant management problem they face. Without the right staff, important ICT projects are delayed or permanently jeopardised and "people poaching" is rampant.

"I hear stories of horrendous staff turnover [through poaching] and the whole industry stands accused - it seems it's easier to steal each other's people than to grow your own. Executives argue there's no point training their ICT people internally only to lose them to someone else, which is horribly short-sighted. The industry needs to grow up," says Garth Biggs, executive director for the HiGrowth Project, a trustee organisation set up to facilitate growth in the local ICT sector.

Arguably though, immaturity within the global ICT industry shouldn't be surprising. The industry is highly dynamic and young - the PC has only been commercially available for around 25 years and sophisticated networking and wireless technologies for half that time. Throw in the occasional bit of ill-timing, the dot com crash and general technology hype and its understandable traditional and emerging ICT brands have been forced to focus on establishment, finding new markets, tracking ICT trends and adapting business strategies for survival. Adequately communicating the buzz and potential of the industry to career planners has not happened and has led to some unfortunate misperceptions about what ICT work entails.

"Parents hugely influence children as to which career to follow and parents think ICT is low paid, blue-collar, high-risk work. The industry isn't organised enough to combat that [erroneous] perception and lacks an audible voice. It doesn't help that any time you see an ICT person on TV or in a movie they are portrayed as a weird geek, something the industry should battle against," says Biggs.

A further turn-off for career planners is the tendency of employers to expect ICT staff to be autonomous and productive from day one rather than choosing to mentor them slowly. This isn't reasonable, argues Biggs, particularly in a small market like New Zealand where ICT workers at all levels are more likely to be customer-facing.

A case in point may be Telecom, which wants to hire up to 400 "ready to roll" ICT staff within the next 12 months to cope with pressing projects including a new mobile network build and services aimed at meeting regulatory requirements and government demands.

Telecom shared capability general manager Tina Hammond says while there's a priority to hire in New Zealand, many people are hired internationally.

"System testers and business analysts with project management experience are really thin on the ground in New Zealand. We can't offer OE hires a different salary band but we do try to provide them with price comparisons around the cost of living and what they will earn here. We're not normally dealing with the totally uninformed," says Hammond.

She says while lifestyle initially draws experienced ICT workers to New Zealand, Telecom still has to use retention strategies to keep them here. Hammond says while Telecom will begin to widen its graduate recruitment programme over the next few years, the secondary education sector could be closer to the ICT sector, initiating student assignments that focus more on the business analysis and project management skills employers are short of as well as schemes that allow students to work with ICT companies, thereby starting their career path earlier.

Garry Roberton, programme and education manager for Wintec and chairman of the National Advisory Committee on Computing Qualifications, says educational semantics around ICT also need reviewing - the term "computing" doesn't come close to describing what ICT work entails yet secondary schools and tertiary institutions still use it.

However, Roberton says employers are also acting as their own worst enemies by looking for short-term "fixes" to ICT workforce issues rather than engaging in a little navel gazing and building industry initiatives and growing skill over time.

"ICT employers need to provide informal, even unpaid internships where students complete their qualifications while also in the workforce. This lets students evaluate the workplace and employers evaluate the student," says Roberton.

The labour market provides young people with the employment reassurance previous generations lacked and leads some students to temporarily opt out of higher education in favour of an OE and early independence. ICT industry scholarships that remove the cost of tertiary study can combat this, as can focus on diversity and addressing the gender imbalance within the ICT industry, says Roberton.

Biggs agrees, saying: "ICT workforce problems here are compounded by anecdotal evidence that we don't like employing people with non-Anglo Saxon surnames."

However, workforce diversity has long been championed by international ICT organisations including IBM and more recently brands like HP (small business manager Warwick Grey says HP New Zealand desires a more diverse workforce to reflect the diversity of its global business). And energetic organisations like Women in IT (WIT) are seriously addressing the gender imbalance in ICT by marketing the dynamic, challenging and professional side of the industry to women. Obviously though, there's still plenty to do and therein lies the solution to the ICT skills crisis - most organisations are well aware of the problem and most could be doing more than they are.

Any such effort would be far from charitable - IP networking brand Cisco recently extended its Networking Academy programme, making it available in more than 240 tertiary institutions in Australia and New Zealand. Why? Cisco skills are in extremely short supply internationally, delaying new projects, causing implementation partners to pinch each other's talent and slowing growth - undesirable for a company with an aggressive growth goal of 20 per cent per annum.

"The Networking Academy is the biggest thing we are doing to address the ICT skills crisis - there are now 1600 students enrolled in New Zealand within 35 institutes. It surprises me it's still a challenge to attract people into what is a highly attractive industry. We hope more people will see ICT as well-paid, clean work requiring universal skills and universally useful qualifications," says Cisco country manager Geoff Lawrie.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Technology

World

Why sharing too much with chatbots could backfire on you

20 Jun 09:20 PM
Premium
Technology

They asked an AI chatbot questions. The answers sent them spiralling

20 Jun 08:00 PM
World

Trump gives TikTok 90 more days to find buyer, again delayed ban

19 Jun 05:53 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Technology

Why sharing too much with chatbots could backfire on you

Why sharing too much with chatbots could backfire on you

20 Jun 09:20 PM

Some people accidentally use Meta AI as a public diary, sharing personal info.

Premium
They asked an AI chatbot questions. The answers sent them spiralling

They asked an AI chatbot questions. The answers sent them spiralling

20 Jun 08:00 PM
Trump gives TikTok 90 more days to find buyer, again delayed ban

Trump gives TikTok 90 more days to find buyer, again delayed ban

19 Jun 05:53 PM
On The Up: 'Geeks and creatives' hope award shows rangitahi they 'belong in tech'

On The Up: 'Geeks and creatives' hope award shows rangitahi they 'belong in tech'

19 Jun 03:10 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP