More than half of New Zealand's Facebook population are fans of the All Blacks page - far exceeding the popularity of any other New Zealand brand.
The All Blacks page has 1,921,874 fans. The New Zealand 100% pure page is the closest contender, with 666,574 fans.
Meanwhile, New Zealanders interestin the site does not appear to be faltering, with 113,980 new logins created in the past six months, according to data compiled by socialbakers.com.
There are almost 2,288,460 Kiwis with a Facebook page.
However, while the general popularity is still on the up, users aged between 18 to 24 appear to be leaving the site, with about 2500 logging off in the past month.
New Zealand's use of the site sits slightly below the United States, where it's used by about 53.97 per cent of its population.
The third most popular New Zealand brand on Facebook is 5 Gum, with 498,510 likes, followed by NRL - National Rugby League with 485,573 likes and The Naked And Famous with 410,279 likes.
Top pages
Top celebrity page - The Naked and Famous, 410,279 likes
Top entertainment page - Shortland Street, 284,896 likes
