Up until last Friday, new Sky TV boss Martin Stewart had made a number of tweaks to his company's strategy.

Pundits saw him making sensible moves, but nothing revolutionary. Putting more emphasis on streaming, and more sports content online made sense. But at the end of the day, he was simply implementing long-overdue changes as he played catch-up. Ratings didn't budge, and Sky shares remained in the cellar.

But then on Friday, Stewart revealed a play no one had seen coming. A big move that could be the proverbial game-changer: buying 100 per cent of RugbyPass in a deal


40,000 paying subs next year, founder predicts

The Kiwi streaming pioneer

First-mover advantage?