Spark is looking to sell Givealittle, the site run by its charitable wing The Spark Foundation - and famous for crowdfunding drives like the successful $2.2 million effort to keep a pristine Abel Tasman beach in public hands, and multiple campaigns to raise money for the families of Christchurch mosque massacre victims.
Spark Foundation lead Kate Thomas told the Herald the site is currently run at a loss.
In 2018, the costs of operating and developing Givealittle were just over $1.1m, partially offset by the 5 per cent service fee that raised $791,881. Spark provided $379,911 to cover the shortfall.
The telco has invested around $8m in the site overall, Thomas says.
But it is looking to generate cash from its sale.