A tourism app set to launch this week has been designed to help tourism operators directly target visitors planning the next stage of their itinerary.
Auckland-based software company, Skoot, along with JUCY Rentals, Tourism Radio and app company Putti have teamed up to develop Skoot which aims to reach tourists while en route to local attractions.
Skoot can be downloaded and used on a smartphone similarly to GPS navigation.
The app features multiple functions such as WiFi hotspot, safety alerts and additional details on local activities and accommodation in real time.
Skoot CEO Hayden Braddock said the app is designed to keep tourists engaged with local information and relevant promotions - served by audio and digital display feeds.
He said it has already received significant interest from more than 600 businesses.
"Each business on Skoot will effectively have control over their own application which is able to be accessed and used within the Skoot application or on its own in the App Store.
"The retailer gets the benefit of being able to create and manage their own app and content in real time, update deals, products, info, branding etc and tourists will only have to download the one app when they travel around."
He said he believes this type of technology is the first of its kind.
The app aims to improve road safety by alerting tourists to potential hazards, issuing periodic audio reminders, and inform drivers if they are over the speed limit.
In a recent trial, the Skoot app was programmed on Samsung tablets and installed in to the JUCY Rentals vehicle fleet.
Following the success of the trial, Braddock said the app will be now be installed in JUCY Rentals vehicles across New Zealand, Australia and the United States.
"We're currently working on a new payment method which will incentivise visitors to make purchases at promotional rates and fast track their entry into attractions.
"The app will be multi-lingual, and even offer fleet management features for improving vehicle efficiency and driver safety," he said.
Business partners using the app will be able to vary offers based on a range of variables such as seasonal factors, proximity to the attraction, the direction the traveller is moving, and serve deals based on tourist demographics.
It also features a built-in audio tour guide which recognises user's locations and broadcasts whereabouts information.