Kids. They never call. They never write. And now one of them - the chief executive of a dotcom start-up - is "selling" his mother over the internet.
The highest bidder will get the benefit of her advice at least twice a month for three months.
The winner of theMother's Day stunt can expect to get the usual questions - "When are you coming to visit?" and "Have you met anyone nice?" "She will call to make sure they are eating right and to make sure they are cleaning up their room - whatever my mum normally does, she will do to them," said Charles Low, aged 32, of Surpluzz.com.