Google eyes privacy protections

Google is looking for new ways of protecting the privacy of its users, to allay concerns over its DoubleClick acquisition. Photo / Reuters

WASHINGTON - Google has told US Senate lawmakers the company is pursuing new technologies to protect the privacy of internet users as it seeks to assuage privacy concerns about its acquisition of advertising company DoubleClick Inc.

Google's chief legal officer, David Drummond, testified that the company is looking at the internet display advertising business with a "fresh eye and evaluating whether changes can be made to innovate on user privacy in this space."

In his testimony. Drummond also sought to address antitrust concerns about the deal, describing it as pro-competitive.

- REUTERS