Since March, 2015, an average of 115 million Facebook users access their Memories daily; and while it's so nice to see that piece of pie you ate for dinner with your in-laws three-years-ago, spare a thought for the population who are forced to look up their own memories, MANUALLY. Ugh, the pain of it all.
It wouldn't be such a problem if the feature was a new rollout. Sure, we could wait a few months, we are patient people. In fact, we did. We waited. We wondered. We pondered. Then we pleaded.
But after nearly two years in the making, here we are, still scratching our heads, wondering, is it just us?
The feature was something that Facebook publicly promised to reach all of its 1.6 billion active users.
I'm here to tell those of you who are missing out, it's not just you.
In fact, there are many of us. And to those people, fear not, you're not the only one suffering this social media scandal.
I was patient with Facebook. I gave them six weeks to come up with an answer, and possibly a solution.
"Thanks for your questions. We will look to get you a response early next week," I was told last year.
For the first 17 days I waited, I was nice, all smiles. Sure, bit of a problem but if anyone can solve this problem, it's Facebook.
Right?
Wrong.
I continued to follow up, until earlier this week I called Facebook and gave them a deadline. That deadline was today. And yet still, no answer.
"Sorry," was the response.
Well, Facebook, sorry doesn't quite cut it. While you bathe in the glory of good times, some of us are stuck in Memory limbo here.
It's weird. Facebook announced On This Day way back on March 24, 2015, via a blog post, which claimed "we've been testing this feature and it will begin rolling out globally on web and mobile".
And yet while it continues to deny users the service, the feature has been expanding. In October last year it rolled out filtering options. On its one year anniversary it's design became larger and more colourful. So clearly, Facebook is continuing to invest in the feature - just not for all its users.
On its community page, Facebook users continue to complain about the lack of access, with little reply.
On another page, which directly asks the question, Why does it say the feature isn't available when I try to view "On This Day"?, it's top answer is simply: "It wasn't available to all users until now." Which, might I add, is incorrect.
It's quite baffling. I can't understand why Facebook is remaining so tight-lipped about this? Here is a service that is denying a portion of its users the right to access. After two whole years. And they do it so flippantly and with such disregard for the denied. Why couldn't Facebook just be honest with us and tell us what's really going on? I smell a conspiracy.
So, where to from here, fellow Facebookers? Will they heed our call? Mark Zuckerberg, are you out there? Did I sit through 120 minutes of the Social Network for nothing?
Perhaps it's time we took a stroll to our local scrapbooking shop and picked up a few supplies; because it doesn't seem like we'll be getting an answer any time soon.
How disappointing.
