NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Technology

Cook and the books

By Mark Webster
Herald online·
21 Jan, 2011 06:00 PM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

You must have seen or heard about Apple's record financial quarter by now.

Apple recently posted the results of its first fiscal quarter for 2011, which ended in late December 2011. The company pulled in US$26.74 billion in revenue, rising more than 70 percent year-over-year, with a record
net income of US$6 billion (about NZ$7.9 billion dollars).

After the earnings call, Computerworld worked out that a Mac is sold every two seconds.

Apple sells 31.52 Macs every minute of each day

That means 45,384.6 Macs sold each day

All current Macs are sold with instant access to the new Mac App Store - Apple served up one million Apps via that store on its first day.

Apple's retail stores sold 851,000 Macs in the last quarter.

Apple is selling 6.5 Macs in an Apple retail store every minute, every day.

Apple's Mac sales have grown at a faster rate than industry averages for the last few quarters.

Actually, for the last 19 consecutive quarters. Mac sales have been ascending at faster than industry growth for almost five years.

There was a 50% growth for Macs in the Asia region, thanks to the MacBook Air and Pro.

Apple Chief Operating Officer Tim Cook said the tech giant earned $2.6 billion in China, Hong Kong and Taiwan during the last financial quarter.

The figure encompassing mainland China is a four-times increase from a year ago.

In the Asia Pacific area as a whole, Apple racked-up almost $5 billion in sales, 2.5 times that of a year ago. Australia and New Zealand are in this region. (By the way, the IDC figure I gave of 11.1% of PCs in the NZ market is from vendor units shipped, not revenue. Units.)

Apple wages

While we're comparing figures, Tim Cook, Apple's Chief Operating Officer (the one in charge while Steve Jobs is on medical leave) earned US$59 million last year according to the Wall Street Journal.

'Earned'?

That's NZ$77.7 million a year. That's NZ$6.47 million a month, or NZ$1.489 million per week. Or NZ$37,225 per hour (assuming a 40-hour week).

According to the Quarterly Employment Survey (QES), average weekly earnings in New Zealand were $959.13 as of March 2010, or $49,874.76 per year.

If Cook used his wage of last year to employ New Zealanders instead, he could employ 1557 of them at the average wage for one year.

Or about 15,540 Chinese.

The Prime Minister of New Zealand earns $375,000 per annum plus $19,000 per annum in allowances (although Key has other sources of income). That's NZ$394,000 per annum. Tim Cook earns over 197 times that of a New Zealand Prime Minister, although I have to admit I find it easier to make out the results of Cook's work.

But while Wall Street's denizens has been falling over themselves singing the praises of Apple stock as the Cupertino company smashed sales expectations again, the average Apple employee salary is about a tenth that found in one Wall Street powerhouse.

Despite Apple's returns being much higher than Goldman Sachs (which reported its profit figures on Wednesday), the average Apple employee earns US$46,000 (about NZ$60577) versus US$430,700 (cNZ$566,267) at GS, according to calculator-punchers at the New Yorker.

So Tim Cook earns over 1200 times more than his average employee.

A cynic might point out that Goldman's output isn't derived from cheap, unprotected Chinese labour. On the positive side, you might say Apples' output is at least both tangible and useful.

Meanwhile, Apple investors are increasingly irked by Apple's refusal to issue investor dividends. With a pile of cash surpassing the GDP of two-thirds of the world's nations, including New Zealand's, Apple's decision to not issue investor dividends "has been beyond the point of being rational for a while now."

Methinks they have a point.

Amateur bloggers were more accurate than professional analysts predicting Apple earnings. Before Tuesday's Q1 2011 earnings call, Fortune issued a score card ranking various analysts' predictions (both pro and amateur alike) on how Apple would do this quarter

Across the board, the amateurs did a far better predicting Apple's results than the professionals at the brokering houses and banks.

Apple's iPhone brings in more revenue per sale for Apple than the iPad. Apple Chief Operating Officer Cook told reporters the company makes US$625 on each handset. It 'only' brings in US$600 per iPad.

So if you were wondering why iPhones and iPads cost so much ... you've got to hope there's some truly kick-arse R&D coming out of Apple in the years ahead to justify these returns rather than just paying top staff's wages.

Well, those hopes have certainly been justified in the past.

Viruses

Security firm Intego has just released a statement summarising Mac viruses that appeared over 2010. You have to have it to these security companies - they're the only ones who can actually find viruses.

One such was a proof of concept 'ransomeware' that could lock files in OS X by exploiting a feature of OS X. This was, however, never spotted in the wild.

In April, Intego discovered a new variant of malware for Mac called HellRTS. When installed on computers running Mac OS X, it could open a backdoor to allow remote users to take control of infected Macs and perform actions on them. Again, Intego found no instances of it in the wild.

June saw spyware affecting Mac OS X, installed by a number of freely distributed screen savers. This 'OpinionSpy' intended to be a tool for collecting information on users' browsing habits and was not intended to be dangerous, But many of its features could open backdoors, inject code into applications, and download new code without users being aware.

Koobface was a little more threatening. A Mac version of the Koobface worm, a serious problem for Windows users for years, spreads via social networking sites such as Facebook, Twitter and MySpace. When users attempt to view videos, after clicking links on the aforementioned sites, the sites hosting the videos attempt to install a malicious Java applet.

But the malware was anything but silent; it presented a dialogue asking users if they wanted to install the applet. Its code was flawed, so the threat was very low (indeed, I have never heard of any Mac users who have experienced it).

The statement went on to raise concerns about bugs in Apple's systems (Mac OS and iOS) and the fact that it's an ever bigger and more attractive target, which should be clearer than ever now. As usual, though, Apple releases Security Updates to close windows of opportunity and to patch flaws. Apple has, however, been criticised for being slow to react to some discovered flaws.

Intego maintains The Mac Security Blog, which keeps Mac users up to date on the latest security threats, malware, security updates, and other security issues that affect Mac users.

Of course, as Intego's briefing rightly states, Mac users are as susceptible as anyone else to phishing and other email scams. Please, people do not accept any email that looks like it's from a bank, PayPal or other financial institution. They will never contact you this way, asking for account access details.

Intego ends on the rather hopeful note that it was a 'busy' year for Mac security professionals!

Anyway, feel free to consider the report for yourself - it's a freely downloadable PDF.

- Mark Webster mac-nz.com

Discover more

Technology

OSX - Nervous System

15 Dec 02:01 AM
Technology

Apple's MAS effect

05 Jan 10:00 PM
Technology

On MAS - the Mac App Store

06 Jan 08:15 PM
Technology

Apple - the numbers

09 Jan 11:00 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Technology

World

What you need to know about Trump Mobile's ambitious phone plans

17 Jun 02:04 AM
Premium
Business|companies

Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

15 Jun 11:27 PM
Business|companies

One NZ expands Starlink partnership to Internet of Things

15 Jun 09:34 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Technology

What you need to know about Trump Mobile's ambitious phone plans

What you need to know about Trump Mobile's ambitious phone plans

17 Jun 02:04 AM

Trump Mobile was launched by Trump's sons at Trump Tower in New York.

Premium
Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

15 Jun 11:27 PM
One NZ expands Starlink partnership to Internet of Things

One NZ expands Starlink partnership to Internet of Things

15 Jun 09:34 PM
Premium
The Latin American country that told Elon Musk 'no'

The Latin American country that told Elon Musk 'no'

14 Jun 07:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP