Blockbuster film 300 gave Blu-ray a boost in the high definition format battle with HD-DVD.
Blockbuster film 300 gave Blu-ray a boost in the high definition format battle with HD-DVD.
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LOS ANGELES - Blu-ray high-definition movie discs outsold films on the rival HD-DVD format by 2-to-1 in the United States in the first half of 2007, Home Media Research said today.
The division of Home Media Magazine said total sales of Blu-ray discs, using a Sony Corp-backed technology,totalled 1.6 million units from January 1 through July 1, compared with 795,000 HD-DVD discs sold in that period.
HD-DVD was developed by Toshiba and backed by Microsoft and film studios such as Warner Bros.
Both formats were launched in spring of 2006. An estimated 3.7 million high-definition discs have been sold, including 2.2 million in Blu-ray and 1.5 million in HD-DVD through the end of July, according to Home Media.
A Home Media spokeswoman said Blu-ray got a further boost in August from strong sales of the "300" title.
Stephen Nickerson, senior vice president, market management at Warner Home, reported sales of about 190,000 Blu-ray units of the film, versus 97,000 in HD-DVD since July 31.
The industry-wide standards war is reminiscent of the VHS and Betamax battle.
Blockbuster Inc, the largest US provider of home movie entertainment, in June set out plans to line its shelves with Blu-ray DVDs, saying Blu-ray rentals were "significantly outpacing" HD-DVD rentals.
