"The tagline 'Inspiring. Giving.' gives emphasis to the generosity interwoven into the fabric of Taranaki Foundation and our community," he says.
Taranaki Foundation chief executive Josh Hickford said the rebrand is about encouraging a feeling of community inclusivity and ownership, adding that the Foundation is for all of Taranaki.
"We want everybody to feel a part of the Taranaki Foundation, it is not our foundation, but your foundation," he says.
"Our aim is to provide a simple and effective way for individuals, families and businesses to support the communities and causes that are important to them."
Josh, himself a new father, sees the Foundation providing opportunity and prosperity for the next generation.
"What we are creating now, will benefit our children's children, that's exciting."
Taranaki Foundation's new look will begin to roll out across the region during April, with a refreshed website expected to go live in mid-May.