Bartercard will take on the naming rights for the Taranaki Women's cricket team for the next three seasons.
The partnership between the Taranaki Cricket Association (TCA) and Bartercard was announced recently, with the women's team to now be called the Bartercard Taranaki Women.
The team will play alongside other central district cricket associations this summer for the Mike Shrimpton Trophy, a competition they finished second in last summer.
Last season Bartercard partnered with Taranaki Cricket's junior representative programme.
Bartercard Taranaki and Manawatu regional manager Kim Olsen says Bartercard had thoroughly enjoyed partnering with the junior teams but had seen an opportunity to take things to the next level.