Taranaki's senior citizens are encouraged to spring back to social connectedness with a new campaign.
Spring Back is a Taranaki-wide promotional campaign run by the World Health Organisation (WHO) Age Friendly New Plymouth groups.
The aim of the campaign is to encourage seniors to participate in activities in the community, and to provide tips on how others can get their friends to come along.
During October the campaign will promote a range of activities from Age Friendly New Plymouth partner organisations New Plymouth Positive Ageing Trust, Age Concern Taranaki, Taranaki District Health Board, the Taranaki Disability information Centre Trust and the New Plymouth Injury Safe Trust.
Community connector Alex McNab says with the Covid-19 pandemic and social isolation, senior citizens have become more isolated and lonely.