The launch of a New Year New You stop smoking campaign for Taranaki is timely - it comes as smokers contemplate the first of many price hikes.
In 2016 the Government committed to increasing the tax take on tobacco products by 10 per cent with the first price increase happening on January 1, 2017. A pack of cigarettes now costs up to $25 and by 2020, it will be around $30.
The New Year New You 2017 campaign was launched this week by the Taranaki Stop Smoking Service, which is part of Tui Ora. It sees successful quitters being offered the chance to win a $1000 cash prize.
Figures show that around two million Kiwis are likely to have made New Year's resolutions focusing on health and wellbeing - stopping smoking is one of the most common ones although it's also one of the hardest.
Individuals, groups and whnau members are encouraged to register by January 16 with a team of experts on hand to help people kick the habit.