"We have customers who come from New Plymouth specially to buy hot cross buns from us," says Amanda Garner, the bakery manager at Stratford New World.
She says customers ask for the popular Easter-themed treat all year around.
"So they are always pleased when we start baking them for the season."
Fruit hot cross buns hit the shelves earlier last month, and chocolate ones will be coming soon, says Amanda.
The fruit-free ones are another popular option they will be baking in time for Easter.