"Taranaki is full of producers making delicious products and we have identified the opportunity to showcase this during the peak of summer. The Taste of Taranaki Pop-up will bring a new level of awareness to the strength and diversity the region has in producing food and beverages, among both locals and the influx of visitors we get over the summer months.
"The pop-up celebrates our food and beverage strengths and provides an ideal opportunity to get your Taranaki-made food products or Christmas foodie gifts from one central location."
South Taranaki Mayor Phil Nixon says there's a cumulative benefit in bringing producers together, both for themselves and those in the community.
"People already know Eltham is the home of cheese in New Zealand, but this is about more than that. It's great to have a shop that showcases all sorts of great local foods from all around the region. Allowing them to come together and be accessible will hopefully make experiencing the best, locally, even easier."
With fruit and vegetables, baking, honey, chocolate, snacks and more, plus coffee, food trucks and live music on weekends, the pop-up is set to be an exciting new retail addition to South Taranaki over the summer months.
"We encourage everyone to add Eltham to their list of places to visit this summer to support the Pop-Up, along with everything else this great town has to offer," says Justine.
Eltham boasts vintage and retro-shopping, an eclectic art scene, historical buildings, and the gateway to the award-winning Lake Rotokare Scenic Reserve.
NZ Quinoa Company co-owner Hamish Dunlop says it's a great initiative to get local products in one room.
"To showcase it in one shop is a really cool idea."
"Eltham is a hip little town where lots of people stop off to have a nosey around," says Mister K co-owner Lisa Ratahi. "I'm stoked to be part of a shop where we can be amongst all the other foodies and make it easy for people to support local."
Eltham Honey co-owner Sonia Bluett says it's amazing to be able to showcase the wonderful things that are created in Taranaki.
"There is a wealth of stuff here."
Michelle Powell from Munch and Bloom is delighted to be part of the pop-up.
"The highlight for visitors is that because we grow local, seasonal produce, the selection will vary each week. Right now, our strawberries are abundant. As we move into warmer weather we'll add courgettes, eggplant, capsicums, watermelon, and other summer produce.
"It's a wonderful reason to come and see what's new each week."
The Details:
What: Taste of Taranaki Pop-up
Where: 183 High St, Eltham
When: November 12 to January 30, Thursday to Sunday, 9am to 4pm. There will be special opening times over the Christmas and New Year period.