After several years of marketing as Experience Pūrangi, it has renamed itself the East Taranaki Environment Collective.
There are two major reasons behind this change.
First, it's because the operational area is expanding to the extent it doesn't just surround the Pūrangi area any more.
The work now extends as far south as Te Wera and that's a large area of hill country that runs all the way from east of Waitara to east of Stratford.
And second, to do justice to this expansion, they are collaborating with a growing number of organisations and individuals that are all dedicated to protecting and enhancing Taranaki's ecosystem and biodiversity.