"It needed to clearly say Taranaki somehow, and I think the mountain does that, you see it and you recognise it straight away."
For Stratford man, Kieran Best, Mt Taranaki is the first thing to come to mind when he thinks of the region, so when the AA Taranaki districtcouncil decided to commission limited production AA car badges to celebrate their centenary, he had a clear vision of how that badge might look.
"A couple of us submitted designs and they were put to the vote, I was delighted one of my designs was chosen," said Kieran, who has been an AA Taranaki councillor since the early 1970s.
"I knew the mountain needed to be central to the design," he said.
"Then of course a road needed to be included in the design, so I took those two things, and worked on ways to incorporate them into a badge design."
Kieran spends a lot of his spare time working on a variety of woodcraft projects, from creating picture frames, to pendants, pens and a variety of unique handmade gifts and collectables.
"One of the pendants I make has a road and Mt Taranaki featured in it, so I took that design and thought about how to make it work as a car badge made of metal, rather than a wooden piece of jewellery."
Kieran says he knew the finished design needed to be uncluttered and eye-catching, so he kept to a simple range of colours and focused on making the outline stand out.