When it comes to brownies, Sarah Stainthorpe says it's about time for people to pop on down to the Eltham Taste of Taranaki shop and try her homemade delicacies.
Sarah, who started Bout Time Brownies last year, says the name is symbolic.
"I've been baking brownies for over 20 years and I've always wanted to try setting up my own business. I thought it was about time I did it, hence the name. Also, it's a play to tell people it's about time they try my brownies."
When Sarah started the New Plymouth-based business, she first released four base flavours and has now extended the range.
"I have classic which is the taste everyone knows and loves, raspberry which has a velvety texture, peppermint which has a fresh flavour, and I introduced salted caramel to the mix."