Asked about it in 2015, he told WEEI, "I'd really not like to get into that." Last year, he showed an increased awareness, like many NFL players.
"It's a very important topic. If you are going to put yourself kind of in the line of fire, so to speak, you better educate yourself," Brady told ABC. "I think there's been more awareness from the general media on what CTE is, how it affects you, the long-term ramifications of it. I think, as an athlete, you have to take all those things into consideration. Learning what it's about, gaining more information, implementing the right protocols, give it the right treatment protocols, and try to be as proactive as you can. That's what I believe in."
CTE has been shown to be caused by repeated blows to the head and many football players' brains display signs of it at autopsy. Brady has been luckier than most when it comes to protection by his teammates and by his ability to unload the ball when he senses a pass rush. But, as Bundchen said, the game is inherently dangerous and players do not want to come out for any injury. Still, there's an understanding that CTE can lead to problems such as dementia and cognitive decline later in life.
"If you're going to get injured, get treated the right way, so there are no long-term ramifications for it," Brady told ABC. "You'd hate to stop doing something you love to do because of an injury."
Brady, who is pursuing longevity and health through his diet and exercise, once endorsed a now-defunct product called NeuroSafe, which claimed that it "protects your brain from the consequences of sports-related traumatic brain injury." An ad for it showed Brady holding the Vince Lombardi Trophy, with a quote attributed to him: "NeuroSafe makes me feel comfortable that if I get a concussion I can recover faster and more fully. There is no other solution on the market today that can do what NeuroSafe does. It's that extra level of protection that gives me comfort when I'm out on the field."
Products such as NeuroSafe are dubious at best, but Brady and Bundchen swear by a largely vegetarian diet and his beloved avocado ice cream. Never mind that he's almost 40. Their children are into the plant-based diet, too.
"They love it," Bundchen said, though she demurred when asked whether she was actually the one to thank for Brady's continued success. "He has to thank his commitment and dedication to it because he still has to want to do it. In the beginning, it was a little, you know, different for him. Now he loves it and he wouldn't have it any other way because he feels better."