Australian rugby player Nick Cummins - known as the Honey Badger - has shared his plans as official party planner for the Brisbane Global Rugby Tens.
In a spoof video a topless Cummins, along with a pet snake called Monty, and Reds star Karmichael Hunt and Waratahs utility back KurtleyBeale brainstorm ideas for next year's tournament.
Cummins suggests costumes and free beer with attract the fans - no doubt a winning formula based on the past success of the Wellington Sevens.
"Everyone walks out a happy camper and they're back next year. Sure they might leave heavily pissed a make some bad decisions," Cummins says with a straight face.
The Global Tens take place on the weekend of February 9-10 this next year's edition a day-night format, minus the free beer we assume.
French powerhouse club Pau - the current home of former All Blacks Conrad Smith, Colin Slade and Tom Taylor - are set to make their debut alongside fellow newcomers Fiji.