NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / UFC

UFC boss Dana White rallies support for bullied kid Keaton Jones

By Jai Bednall of news.com.au
NZ Herald·
10 Dec, 2017 10:08 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

UFC boss Dana White has rallied an army of support from star UFC fighters on social media for bullied boy Keaton Jones. Photo / Getty

UFC boss Dana White has rallied an army of support from star UFC fighters on social media for bullied boy Keaton Jones. Photo / Getty

Dana White has stirred things up on social media plenty of times. But he's never seen a reaction like this.

The UFC boss has been floored by the response he's seen since sharing a video of Keaton Jones, a young boy who spoke out in gut-wrenching fashion against the bullying he's suffering at a Tennessee school.

The vision, which shows Keaton with tears streaming down his face as he talks about being too scared to go to lunch, is incredibly moving.

"Why do they bully? What's the point of it? Why do you find joy in taking innocent people and finding a way to be mean to them? It's not OK," Keaton says.

"They made fun of my nose. They call me ugly. They say I have no friends. (They) poured milk on me and put ham down my clothes, threw bread at me ... I don't like that they do it to me and I sure don't like that they do it to other people because it's not OK. Some people are different, they don't need to be criticised about it. It's not their fault."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"But if you are made fun of, don't let it bother you ... it's hard but it will probably get better one day."

Meet Keaton Jones a very smart little boy who is being bullied at school. This video is heartbreaking!! I want to bring Keaton to Vegas and hang out at UFC Headquarters. If anyone knows how i can reach the family please let me know. Thank u everyone pic.twitter.com/BR8c4ldDFc

— danawhite (@danawhite) December 10, 2017

Thank u all for helping try to find Keaton. 1000% greatest post and response in my social media history. This kid is special and we all feel it. Dying to meet him!!

— danawhite (@danawhite) December 10, 2017

The original video, posted by Keaton's mother on Facebook, has been viewed more than 17 million times.

"For the record, Keaton asked to do this AFTER he had he me pick him up AGAIN because he was afraid to go to lunch," Kimberly Jones wrote. "My kids are by no stretch perfect & at home, he's as all boy as they come, but by all accounts he's good at school. Talk to your kids ... We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere."

Advertisement
Advertise with NZME.

The vision struck a nerve with notable figures across the sports world, including two UFC champions.

"I want you to know, bud, you've got friends in the UFC," light heavyweight champion Daniel Cormier said. "Regardless of how dark it looks and how sad you may become, know that people are your friend and willing to stand with you."

"This video really touched my heart," added welterweight champ Tyron Woodley. "It's not wrong to be different. We all are beautifully and wonderfully made.

"Just remember, man, you one of a kind. God didn't make no mistakes. Your life is going to have a purpose, a way you can reach and inspire someone else through all the adversity you face."

Discover more

Boxing

Parker is 'demonising' me, Anthony

09 Dec 04:00 PM
Boxing

Arum: Parker v Joshua 'very, very close'

09 Dec 08:01 PM
Lifestyle

Heartbreaking video goes viral: 'Why do they bully?'

11 Dec 01:21 AM
New Zealand

Unicef: Kids at risk of 'bedroom culture'

11 Dec 12:47 AM

Hey, #KeatonJones - you have friends here at the UFC, buddy. Today and everyday. #StandWithKeaton @Lakyn_Jones | @DC_MMA @TWooodley @FelderPaul @SugaRashadEvans @KennyFlorian pic.twitter.com/ZxX0cY1bu7

— UFC (@ufc) December 10, 2017

This is truly heartbreaking! I’d love to teach this kid to fight and believe me the bullies would never bully anyone again after a good crack on the chin! Bully = Coward 😔

— Tony Bellew (@TonyBellew) December 10, 2017

I found his sister. I wold love to be apart of meeting him.

— Paige VanZant (@paigevanzant) December 10, 2017
Save

    Share this article

Latest from UFC

UFC

'It is what it is': Blood Diamond on UFC exit and why he fights on

13 Jun 02:00 AM
UFC

On The Up: Kiwi duo get shot at UFC contracts

22 May 12:00 AM
UFC

Kiwi Kara-France confirmed for UFC title shot

14 May 05:09 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from UFC

'It is what it is': Blood Diamond on UFC exit and why he fights on

'It is what it is': Blood Diamond on UFC exit and why he fights on

13 Jun 02:00 AM

'I’ve done a lot for myself, but I’m doing it for someone else now.'

On The Up: Kiwi duo get shot at UFC contracts

On The Up: Kiwi duo get shot at UFC contracts

22 May 12:00 AM
Kiwi Kara-France confirmed for UFC title shot

Kiwi Kara-France confirmed for UFC title shot

14 May 05:09 AM
'I thought he was gone': Navajo Stirling continues UFC rise with win

'I thought he was gone': Navajo Stirling continues UFC rise with win

11 May 01:21 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP