The rules allow for three corner men and Lobov already had those in John Kavanagh, Owen Roddy and Peter Queally.
After instructing the Dubliner to take a seat, Goddard added: "What's gotten into you?"
McGregor acknowledged he had overstepped the line and retreated, but he did not stay seated for long and Fili's corner continued to complain.
Fili fought in the third like a man who knew he was two rounds to the good on the scorecards, frustrating Lobov by taking him to the mat at critical stages.
And when he later had his hand raised, he refused to slam McGregor for his actions.
Asked about the intense atmosphere by Hardy, Fili said: "It's emotionality charged cause I got Conor McGregor over here in a $10,000 suit doing his thing. But a high tide raises all ships. I ain't a hater."
McGregor's advice to Lobov, who hinted at retirement on Twitter after his record fell to 13-14-1, continued on the walk back to the changerooms. And it was then the champ may have overstepped a line.
A since-deleted tweet by the UFC Europe account appeared to broadcast McGregor using a homophobic slur to describe Fili.
Another, less clear, clip of the footage was also posted.