In an echo of Maria Sharapova's own drug-related announcement on March 7, Evans called a press conference at a west London hotel.
However, he wasn't as self-assured as the icy Sharapova, who managed a joke about the ugliness of the carpet in the conference room.
Evans arrived in the company of an agent and his girlfriend. After taking a deep breath to compose himself, he just about managed to read out a 90-second statement before fleeing the scene. Questions were not invited.
From a legal perspective, it will be important for Evans to show this was a recreational offence. While he claims to have taken the cocaine out of competition, the positive sample was collected after a match at April's Barcelona Open.
Cocaine features as a banned stimulant on the Wada code, and there have long been stories that players in the 1980s used it on the court, applying the powder to their wristbands and then inhaling it between points.
But these tales have never been substantiated, and the precedents work in Evans' favour. Martina Hingis served only a two-year ban after her own positive test for cocaine in 2007. Richard Gasquet managed to keep the sentence down to one year in 2009, claiming that he had ingested the substance by kissing a woman.
Evans' provisional ban will start on Tuesday, and the next stage will be a hearing convened by the International Tennis Federation, with the possibility of an appeal to the Court of Arbitration for Sport if he wishes.
If this was going to happen to anyone in British tennis, Evans was the man most likely. He is a noted hellraiser whose behaviour has regularly brought him into conflict with the Lawn Tennis Association. His funding has either been withdrawn or cut regularly.