Brazilian soccer great Pele is negotiating an advertising deal to convince his countrymen of the benefits of the virility drug Viagra.
Pele's footballing fame, plus his robust health and high-profile private life, mean that pharmaceutical company Pfizer, the world's largest drug maker, may have found the perfect icon for their anti-impotencyproduct.
"In a World Cup year this is a very strong hook [for the product]," said a source with the advertising agency behind the proposed deal.
The 61-year-old Pele has been a busy endorser of products since ending a glittering soccer career. Health sector products on this list include a Brazilian-made anti-depressant and healthcare insurance.
