Welsh rugby union region Scarlets unveiled their new kit for the 2018-2019 season, featuring no less than 18 sponsors.
The region's commercial team believe the new strategy has increased sponsorship income by 70 percent, and may well set a precedent among other teams looking to maximise the club's value.
The kit is similar to previous seasons, featuring all red socks, shorts and shirts with a white fold collar, and will be worn in the Guinness PRO14 and Heineken Champions Cup.
Cardiff-based wealth management group Juno Moneta are the new main shirt sponsors, with 17 other logos placed variously across the kit.
After a period of financial turmoil, Scarlets have started posting healthy rises in revenue, although their net debt stands at around £2.2million.
Nathan Brew, Scarlets head of commercial, said: "I'd like to extend a heartfelt thank you, on behalf of the Scarlets, to each and every sponsor that continues to support us.
"The continued support from local and national companies is the lifeblood of the region's success and we're very much looking forward to another successful season both on and off the field."
While Scarlets' home kit aims to maximise income, the region have employed a different tactic for the away strip.
Over the next three years, the kit will reflect one of the three counties that makes up the region.
Ceredigion, Pembrokeshire and Carmarthenshire will each be represented for a year on the kit, with the launch planned to take place in Aberystwyth next month.
Louise O'Halloran, chairman and founder of Juno Moneta Group said: "They are a club and region that have their community at the core of everything; the Scarlets family is something very tangible and we're proud members.
"We will work closely with the Scarlets over the next few years to ensure that we make a personal contribution to the region's wider communities.
"Scarlets inspire so many and bring family, friends and colleagues together and we're looking forward to being a part of the family."