Emirates Team New Zealand have announced their deal with Influence Sports & Media to help maximise the commercial reality of the 36th America's Cup. Photo / Sander van der Borch.
Team New Zealand have hired British company, Influence Sports & Media, to commercialise the next America's Cup planned for Auckland in 2021.
The deal, announced on Thursday (NZT), appointed the London-based company as the exclusive commercial agency to work with Team New Zealand, Luna Rossa and the presenting sponsor, Prada.
Having worked with this year's edition in Bermuda, the agency have developed a strong relationship with the America's Cup lead by founder and former Marketing Director of team Alinghi, Alistair Watkins.
Team New Zealand boss Grant Dalton said the appointment would mean for a 'busy and enjoyable few years' leading up the 36th Cup challenge.
"I have known Alistair for several years ... we are confident that all our stakeholders including our sailing and sports fans will love what is coming."
