In a recent, highly publicised interview with American network CBS, Ellison, tagged as "The Outspoken Billionaire", finally confronted some of the issues. He described the death of Artemis sailor Andrew Simpson as a "freak accident", not attributable to a lack of safety precautions.
"We had divers in the water 30 seconds after that boat flipped over," he told CBS.
Ellison maintained they had made the right decision to go with AC72s, saying people just did not like change.
In this case it is not the change that is unappealing, but the absence of racing.
Yet ... yet, there is still hope.
For some, including sailor-turned-Louis Vuitton-figurehead Bruno Trouble, Team NZ represent hope for the future of the Cup. You can pare that down further: they represent hope for the future of this regatta.
Assuming they ease past the disappointing and dispirited Italians aboard Luna Rossa in the Louis Vuitton Cup finals, starting on Sunday morning (NZT), Dean Barker's boys will meet Oracle for the big prize in a best-of-17 Cup showdown.
While we quickly and often wrongly paint ourselves as a nation of underdogs, pluckily scrapping our way to a seat at the sporting top table with a combination of No 8-wire and old-fashioned values - in reality, this is a lavishly funded, ultra hi-tech operation - in this case we can be forgiven for stretching poetic licence.
Either by luck or grotesque Oracle mismanagement, we can claim the corner of good in its battle with evil.
Last week Oracle admitted it had modified its AC45 boats without permission of the Measurement Committee during four regattas in the America's Cup World Series, a warmup to this year's regatta.
The international jury is investigating and could punish Oracle with a fine, forfeiture of races or disqualification from the America's Cup. We can safely assume the most draconian of those sanctions will not be enforced, but it still smells.
Barker, the clothing heir and wholesome helmsman, was moved to call Oracle cheats, an accusation repeated by Grant Dalton in the San Francisco Chronicle. "You can't actually get to any other point than the fact they were cheating. It's really serious."
It is, Grant. That's why you have no choice but to win. Not only does your country need you, the sailing world does too. You and your sailors are charged not only with defeating evil, but turning awhole lot of nothing into something pretty special.