That is why Oracle, which represents San Francisco's Golden Gate Yacht Club and the United States, had just one American - Rome Kirby - in their 11-man crew that pulled off a brilliant come from behind victory over Team New Zealand in September, while Swedish team Artemis had no Swedes in their team.
The trend for teams to take a global approach to talent recruitment has lead to the prevailing recent view that the America's Cup more resembles the Formula One model: more about brand identity and pushing technological boundaries than national identity and a patriotic agenda.
But in an interview with Yachting World magazine, Coutts said there is strong support in the Cup community for a nationality clause.
"Both the Challenger of Record and us would like to see some form of nationality rule for the sailing teams so we're considering options there," said Coutts.
Team New Zealand will be one of the teams pushing for a change, with boss Grant Dalton having long advocated for a nationality clause to be reintroduced to the Cup. But with more New Zealand sailors involved in the 34th event than any other country, the move could put a lot of Kiwi sailors out of jobs depending on the weighting of local v international talent allowed.
Coutts has also reiterated the need to attract more teams to the next event, but doesn't expect a flood of new syndicates signing up.
"In many ways I think we are better to aim at quality rather than quantity. Right now, we have the four teams from AC34 who appear to be active, plus the Australian challenger of record. So it seems likely we can expect a minimum of five high quality teams.
Hopefully that number can be increased. For example, it would be great to have a good team from one of the Asian countries."