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Home / Sport / Rugby / Women's Rugby World Cup

Editorial: Women’s World Cup provides rugby to rejoice in, at last

NZ Herald
11 Nov, 2022 04:00 PM2 mins to read

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Ruby Tui celebrates her try during the Black Ferns' semifinal victory in the Women's Rugby World Cup. Photo / Photosport.nz

Ruby Tui celebrates her try during the Black Ferns' semifinal victory in the Women's Rugby World Cup. Photo / Photosport.nz

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EDITORIAL:

However things finish up in the Women’s Rugby World Cup final at Eden Park tonight, the landscape for women’s rugby in this country has likely changed forever – and it’s a change for the better.

The brave and brilliant Black Ferns play the game the way it’s meant to be played – with muscular vigour, daring wit, and confidence that comes from loving what you do. These are common traits in the great rugby teams our nation – the greatest of all rugby nations – has produced for more than a century.

But the openness of these women is something new – something unseen in many of those other New Zealand rugby teams. These Black Ferns are the rarest of sporting commodities: relateable superstars. The genuine pleasure and gratitude these women demonstrate in front of massive crowds in this breakthrough tournament adds to their charm and makes the crowds love them more.

The leading figures in the men’s game grow up as inheritors of a code of stony-faced silence and are hidden behind barricades of media management and corporate-speak; the unguarded Black Ferns are comfortable sharing their true selves. They speak from the heart, and their bosses don’t stop them.

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The Black Ferns have sent an electrifying message to all those involved in rugby about the importance of connecting with your community, not just cashing in on it.

Win or lose tonight – and they are the underdogs – the Black Ferns have secured their place in the nation’s hearts and they’ve locked in a generation of fans.

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