There is an understated grit about England coach Stuart Lancaster. He is determined to break down some ruin-ous stereotypes previous England teams and their staff conveyed.
That started a week ago when Lancaster took a conference call from the New Zealand media to explain the ideas and planning for England's
three-test series against the All Blacks.
It was an unprecedented initiative which gave them some traction here, offered some information and the promise of an England team determined to start afresh with their Kiwi consumers.
The last time England visited in 2011 for the World Cup, they made regular headlines in the front section of the paper. It began with the night out in Queenstown when royal hubby Mike Tindall was involved in a messy pub evening with a blonde and a dwarf-throwing competition. Three players were rebuked for lewd banter at a hotel employee in Dunedin, others fined for not wearing the correct mouth guard and two staff members were sanctioned for switching a ball during a match.
The final splash came from Manu Tuilagi when he jumped off a ferry in Auckland Harbour and was disciplined by police and fined 3000 ($4800) by his team.
