It's a mindset that needed re-tuning after a poor second half against the Reds saw them crash to their first loss since round 1.
Looking at the match with a long-term view, a loss wasn't the worst thing that could have happened to them at that stage of the season, and other results meant that they lost no ground to their major rivals for the New Zealand conference, the Crusaders and the Highlanders. It also gave a rookie like Andrew Horrell his first experience of something that older Chiefs had become too accustomed to - losing.
"Nobody likes to lose, but the timing was good for us," said Messam. "It's given us a few lessons to take on board, things that had been creeping into our game. It had been a long time since we lost and we've got to make sure we remember that feeling because we don't want to feel like that again for the rest of the season."
They've had the best part of a fortnight to stew on it, and Dave Rennie has made some moves in the front row, starting with Ben Afeaki and Toby Smith in the front row. Both have recovered from long-term injuries suffered in round one.
"It was frustrating. You want to go straight back out there [and make amends], but it was probably the best thing for us, to get the bodies right, freshen up and get some of that energy back that we had earlier in the season."
The Bulls have made just one change to the side that was pipped by the Highlanders in Dunedin last week, lock Wilhelm Steenkamp replacing Juandre Kruger who moves to the bench. The Bulls have identified this match as crucial if they want to press for the South Africa conference title.
CHIEFS
Waikato Stadium, 7.35pm tomorrow
Andrew Horrell
Lelia Masaga
Jackson Willison
Sonny Bill Williams
Asaeli Tikoirotuma
Aaron Cruden
T. Kerr-Barlow
Kane Thompson
Tanerau Latimer
Liam Messam
Brodie Retallick
Craig Clarke (c)
Ben Afeaki
Hika Elliot
Toby Smith
Chiefs: Mahonri Schwalger, Sona Taumalolo, Mike Fitzgerald, Sam Cane, Brendon Leonard, Robbie Robinson, Maritino Nemani.
BULLS
Zane Kirchner
Akona Ndungane
Johann Sadie
Wynand Olivier
Bjorn Basson
Morné Steyn
F. Hougaard
Pierre Spies (c)
CJ Stander
Dewald Potgieter
W. Steenkamp
F. van der Merwe
Werner Kruger
Chiliboy Ralepelle
Dean Greyling
Bulls: Willie Wepener, Rayno Gerber, Juandré Kruger, Arno Botha, Jano Vermaak, Louis Fouché, JJ Engelbrecht.