NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Rugby / Super Rugby

Patrick McKendry: Super Rugby is dead - here's where New Zealand Rugby must turn to next

Patrick McKendry
By Patrick McKendry
Reporter·NZ Herald·
28 Apr, 2020 12:30 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Leicester Faingaanuku of the Crusaders scores a try in the tackle of Henry Speight of the Reds. Photosport

Leicester Faingaanuku of the Crusaders scores a try in the tackle of Henry Speight of the Reds. Photosport

Super Rugby as we know it is finished – its demise hastened by a pandemic which has not only halted almost all international travel for the foreseeable future but has also forced businesses and organisations to focus on what is truly necessary for their survival.

Right now in New Zealand and Australia in particular, staying local is better, and that is likely to be the direction New Zealand Rugby goes in once it has finished yet another review under chief executive Mark Robinson, this one an investigation into Super Rugby in New Zealand – in particular how it engages fans, makes money and prepares future All Blacks.

What this last five weeks has highlighted is how the best businesses have adapted in order to keep their consumers happy and in many cases attracted new consumers. Those led by flexible thinkers willing to change have thrived and will continue to do so.

Will this force NZ Rugby to do likewise? It is a perfect opportunity and I have one idea in particular in terms of engagement that I will come back to.

In the meantime, it doesn't take a genius to suggest NZ Rugby's review doesn't bode well for the four South African franchises or Argentina's Jaguares, and with Air New Zealand cancelling its direct flights from Argentina and with little hope of those routes being re-opened, the writing is on the departure board.

Advertisement
Advertise with NZME.

Without getting into finances, the maintenance of links between Sanzaar partners and what the Rugby Championship might look like, a transtasman competition now appears the only option for NZ Rugby given the close links between the countries and the likelihood both are on track to eliminate Covid-19.

The reality is including South Africa in a weekly competition hasn't worked for New Zealand (or Australian) audiences because of the time difference between the countries. If you can't engage fans when games are kicking off in the early hours of the morning, you certainly can't hope to attract new ones.

Compounding matters has been the diluting of talent across South Africa. Yes, the Cheetahs and Kings have gone, but while the Lions have made gains recently in making the grand finals in 2017 and 2018 (losing to the Crusaders at home and then away), teams from the Republic have not done well here on a consistent basis and they are not big drawcards as far as crowds go.

Advertisement
Advertise with NZME.

Nothing should be off the table as far as NZ Rugby's review goes, including how teams and players are presented to the public through the media. Both groups are described as "stakeholders" by NZ Rugby but both have been taken for granted for too long. That cannot continue.

Unfortunately, the coronavirus has taken a huge toll on the latter group, and the effects are likely to be felt for some time. Similarly, the first casualties when franchises seek to cut costs are usually their communications people.

Discover more

All Blacks

Patrick McKendry: Kiwi rugby stars set perfect example with pay cut response

29 Mar 04:00 AM
Super Rugby

Patrick McKendry: The man to kick out World Rugby's dinosaurs

15 Apr 06:00 AM
Super Rugby

Patrick McKendry: How Kiwi Super Rugby players should celebrate return

16 Apr 05:45 PM
NPC

Patrick McKendry: Carter vs Barrett? Why Mitre 10 Cup could be best in decades

17 Apr 06:00 PM

But in the early days of Super Rugby when the competition was new and extremely popular, the media access to the players was on a different scale to what it is now.

In 1997, after the Blues beat the Brumbies in front of a packed Eden Park to win the Super Rugby grand final, the media were allowed into the victorious team's changing room. I distinctly remember interviewing midfielder Lee Stensness and fullback Adrian Cashmore while the pair were sitting in a spa bath. They may have been drinking out of a Champagne bottle.

Strangely, I definitely remember that the song loudly playing on the team's tape deck was Purple Haze by Jimi Hendrix.

It may be too much to hope for, but such access – and it's mandatory in many professional American sports – would do wonders for how teams and players are viewed by supporters (consumers).

Looking back, that song in that triumphant and happy changing room, when the future seemed so bright, seems about apt for these times.

Purple haze all in my eyes
Don't know if it's day or night
You got me blowin', blowin' my mind
Is it tomorrow, or just the end of time?

Advertisement
Advertise with NZME.
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Super Rugby

Super Rugby

Crusaders playmaker confirms departure after Super Rugby Pacific final

17 Jun 04:00 AM
Super Rugby

Smart mouthguards under fire ahead of Super Rugby Pacific final

16 Jun 08:53 PM
Premium
Opinion

Gregor Paul: The unwanted feeling that has returned to rugby

16 Jun 06:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Super Rugby

Crusaders playmaker confirms departure after Super Rugby Pacific final

Crusaders playmaker confirms departure after Super Rugby Pacific final

17 Jun 04:00 AM

James O'Connor will be looking to depart as a champion when the Crusaders host the Chiefs.

Smart mouthguards under fire ahead of Super Rugby Pacific final

Smart mouthguards under fire ahead of Super Rugby Pacific final

16 Jun 08:53 PM
Premium
Gregor Paul: The unwanted feeling that has returned to rugby

Gregor Paul: The unwanted feeling that has returned to rugby

16 Jun 06:00 PM
Chiefs beat Brumbies to book spot in Super Rugby Pacific final

Chiefs beat Brumbies to book spot in Super Rugby Pacific final

14 Jun 09:03 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP