"You can't do that when you don't have a local stadium."
It would be a home for many sports - including the Crusaders, and the Phoenix when in town.
The Webb Ellis Cup was on display at the announcement. NZRU chief Steve Tew, Canterbury rugby and league representatives, including Crusaders coach Todd Blackadder, were also at the event alongside Earthquake Recovery Minister Gerry Brownlee and Christchurch mayor Bob Parker.
The stadium will seat 17000 but could be extended to 26000 for major games.
Construction will begin next week and is due to end by March next year in time for the 2012 Super Rugby season.
The new stadium is intended as the medium term home for rugby in Christchurch until the future of the AMI Stadium is decided.
Mr Parker said a city was a lot more than roads and buildings.
"In this city sport goes right to the heart of how we define ourselves."