Academics have contributed professional advice to give the All Blacks the edge they need to bring the Rugby World Cup home.
Massey University has released its top 10 tips to help the men in black defend their title. Experts in sports psychology, sport management/coaching, communications and even a haka historian have all passed on their advice.
Some tips are obvious - eat right, get enough sleep and look after the body between games, but there are other gems the All Blacks might like to consider closely.
Sports psychology lecturer Warrick Wood warns the boys about putting too much pressure on themselves to win. Instead, focus on the process of getting to the top - one game at a time, he says.
"The challenge in sport, particularly at pinnacle events, is to avoid focusing on uncontrollable elements and remain locked in and engaged with the performance."
Focusing on winning is not healthy either, Mr Wood says.
Alcohol researcher Professor Sally Casswell says the general advice on alcohol is "less is better".
Dr Sally Lark, an expert in sports injuries and rehabilitation, says a good tip is to practise good recovery methods between matches to help remove toxic byproducts in the muscles.
"Lots of stretching while still game warm or after a hot shower, then massage followed by more stretching."
The number one tip, though, comes from haka historian Malcolm Mulholland: "If they perform the haka as one and stay unified, no one can defeat them."
1. Haka and unity. When you perform the haka - as one - you must play as one.
2. Solid recovery between games. Keep your body healthy and match-ready.
3. Communicate. Encourage each other and keep away from negative behaviour.
4. Alcohol. Wait till we get the trophy.
5. Watch your weight.
6. Mentally prepare yourselves. Control attitude, competitiveness and be positive.
7. Get good sleep.
8. Remember the All Black legacy Honour those who have worn the jersey.
9. Eat well Stick to what works for you and don't try anything new.
10. Avoid thinking about the pressure Focus on the process: One game at a time.