Confidence in South Africa has been growing after their dreadful start, with 20 per cent of all bets this week on the Springboks to win the tournament.
The TAB have been charting who punters think will win the World Cup based on the number of bets for the overall winner.
It now means 36 per cent of all bets taken since the World Cup markets opened in July 2014 are on the All Blacks to win. That number peaked at 56 per cent soon after the markets opened and was at 43 per cent on the eve of the tournament.
Australia are second favourites with 17 per cent and Ireland and South Africa equal third with 12 per cent.
The quarter-finals take place this weekend, with South Africa taking on Wales and the All Blacks playing France on Sunday morning (NZT). Ireland play Argentina and Australia take on Scotland on Monday morning.
Where the bets went this week (total number of bets):
NZ: 32 per cent (last week 23)
Australia: 24 (34)South Africa: 20 (14)
Ireland: 10 (13)
France: 10 (8)
Wales: 4 (6)