It'll be all tight on the night

Then and now - the All Blacks jersey in 2008, on left, and in 2011. Photo / Getty Images

Just when adidas thought it couldn't get any worse, the controversial new All Blacks jersey has now been accused of a "cover-up" ... of sorts.

The high-tech, white-collar jersey attracted a barrage of negative headlines for its $220 price this week.

And upon closer inspection, the All Blacks and adidas logos are stretched so far apart that they are distorted for fans. The jersey appears to fold over on itself, obscuring the emblems and on some shirts they're obscured by the players' arms.

The new polyester jerseys are also so tight that players require help to take them off after matches.

All Blacks loose forward Liam Messam Tweeted recently: "Have u seen how tight the new jerseys are? It will be salads all year. Haha."

But adidas said there were no plans to alter the jersey.

Paul Stephens, adidas sports marketing and strategic manager, said they had received nothing but positive feedback from the players.

Stephens said the jersey had been made in consultation with the players over two years.

"There is naturally a bit of stretch in there that does push the logo a bit further than the old jerseys."

But it was 50 per cent lighter than the previous jersey.