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Home / Sport / Rugby / Rugby World Cup

How England's loss could cost the UK billions

NZ Herald
3 Oct, 2015 11:32 PM2 mins to read

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England's loss could prove costly for the British economy. Photo / Getty

England's loss could prove costly for the British economy. Photo / Getty

England's 33-13 Rugby World Cup defeat at the hands of Australia this morning could have massive ramifications outside of rugby.

The loss - which sees England become the first host to be knocked out of the Rugby World Cup in pool play - could cost £3 billion to the United Kingdom economy, and be detrimental to the UK's biggest companies.

Read more: Lancaster: 'We let our country down'

How? A study by the London Business School says that host elimination from major sporting tournaments can have a big impact on the stock market.

Speaking to the Independent, Professor Alex Edmans notes that "A lost competition can have a profoundly negative effect on investor mood." This hypothesis has been made after observation of similar trends in England, France, Germany, Italy, Spain, Argentina and Brazil - largely after football losses at major tournaments.

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"A rugby loss leads to a next-day decline of 0.15 per cent, which is roughly £3 billion when applied to the UK stock market," said Edmans.

Read more: Calls for resignation after Lancaster bombs

There could also be big financial losses for host broadcaster ITV, who paid £60 million for the rights to broadcast the Rugby World Cup. With England out the tournament, The Independent claims the value of its advertising slots could plummet by more than £1 million per match.

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Losses to pubs, restaurants and shops could also reach tens of millions.

One part of the UK who won't be so worried about economic losses is Wales - who as a result of England's loss have secured themselves a spot in the World Cup quarterfinals.

Discover more

Rugby World Cup

Hosts England crash out

03 Oct 08:35 PM
Rugby World Cup

Calls for resignation after Lancaster bombs

03 Oct 10:00 PM
Rugby World Cup

UK press: England were humiliated

03 Oct 09:43 PM
Rugby World Cup

'We let our country down'

03 Oct 10:15 PM
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