"They are the ones that sell the jerseys. The front rowers just tag along."
The scrum has been a major focus for referees at the World Cup and Franks can empathise with fans who were frustrated over the constant resetting of scrums.
"As a player you want to be playing and we enjoy the scrums. But no-one wants to see four or five scrums in a row. The referees can only do so much - you don't know what the other team is trying to do, whether they've turned up the scrum or not...
"The weekend was a good one with France. You saw two teams who wanted to scrum and the scrums were good."
Crusaders prop Wyatt Crockett, who narrowly missed the cut for the All Blacks' World Cup campaign, came under scrutiny for being penalised at scrum time during the All Blacks' Tri-Nations campaign. He told Radio Sport it seemed to be a problematic area for fans and players.
"Referees have got a big part to play. You see some games, where there are two Tier One countries going at it, and the scrum seems to be a bit better. But where there are mismatches then there are a lot of resets and it's frustrating for the viewers.
"When you watch the All Blacks against Japan and our scrum is really dominant, but our guys are still getting penalised as much as them, that's just ridiculous."
- Herald Online