NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Rugby / Rugby Sevens

Wellington faces struggle to retain Sevens beyond 2016

Herald online
14 Dec, 2015 01:35 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Wellington faces a struggle to retain the World Sevens series tournament beyond 2016. Photo/Getty.

Wellington faces a struggle to retain the World Sevens series tournament beyond 2016. Photo/Getty.

Wellington faces a struggle to retain the World Sevens series tournament beyond 2016 unless ticket sales improve to make the Westpac Stadium event a success in the new year.

The Herald understands less than 8000 tickets have been sold for tournament to be staged over January 30-31, while corporate interest has fallen to an all-time low.

Just six weeks out, the situation is so dire that one leading corporate tour package provider, for the first time, faces the prospect of not sending any customers to the once hugely popular and successful event.

New Zealand Rugby Union chief executive officer Steve Tew acknowledged ticket sales have been slow and confirmed Wellington will face a battle to continue hosting the event if next year's tournament fails to attract a decent crowd.

"It is fair to say that despite an enormous amount of work on restructuring, repositioning, repricing...re-everything, sales are a little bit slower than we would like," said Tew.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Wellington, as a city, has a little bit of a challenge on its hands. They've had a lot of stuff available to its citizens and they're not supporting it to the level that any of us would like. If you had the same conversation with the guys running the Phoenix they'd give you the same feedback.

"The key thing at the moment is to do 2016 well, but clearly everything is subject to a review."

Michael Service from corporate sports tour package specialists Service Travel revealed he has yet to receive any interest in the Wellington Sevens.

Advertisement
Advertise with NZME.

One client had traditionally sent a corporate group of 100 to the Wellington Sevens each year, but growing disinterest and the cost of covering the short-fall of unsold tickets saw them opt out of 2016.

"At this stage for next year we just don't have anything at all," Service lamented. "The corporate company that we've taken (in past years) next year has decided not to go.

"They were struggling, probably over the last two or three years, to get that 100, so they would end up taking probably a few more staff and sponsors to cover that slack.

"They gave it a lot of thought and the customer feedback was pretty much along the lines of 'we've done this now for 12 or 13 years and it just doesn't have the same interest that it has in the past'."

Discover more

Sport|rugby

All Blacks sevens endure horror start in Cape Town

13 Dec 06:00 PM
Rugby Sevens

Sevens: Tietjens eager to recall SBW and Messam

13 Dec 07:39 PM
League

League: Big names up for Kiwis Player of the Year

14 Dec 02:55 AM
Rugby Sevens

Disappointment at lack of ABs in sevens

14 Dec 03:37 AM

Service added that an annual increase in ticket price together with a lack of appeal beyond the on-field action, and the popularity of rival events, were all factors in the decline in interest.

"There seems to be less bang for your buck. So you're paying slightly more and getting less in return," he said. "Also you've got the Auckland Nines event, which because of the proximity in terms of dates to the sevens, it hasn't helped."

The NRL Auckland Nines attracted a sellout crowd of approximately 45,000 people per day for the inaugural two day tournament in 2014, with numbers dipping to just above 40,000 this year.

They face a battle to maintain those figures over Waitangi weekend February 6 and 7 next year, but have reduced ticket prices with the cheapest two-day adult pass available for $69.

Organisers are also encouraging families to attend, with half-price kids' tickets available in every category from bronze up.

Tew hopes the possible inclusion of All Blacks stars Sonny Bill Williams and Liam Messam in the national side will boost the appeal of the Wellington tournament. The fact the pair are not certain selections at this stage means the NZRU has so far been unable to benefit by advertising their attendance.

Advertisement
Advertise with NZME.

"The reintroduction of those players into sevens has not yet been finalised," said Tew. "We're not going to put adverts into the system that we can't deliver on.

"We would hope that one or two of our star 15 players will be playing in Wellington, which would certainly help.

"Titch wants to be absolutely sure that they are ready to play in a tournament before we throw them into it.

"We're still positive that we'll end up with a reasonable crowd for the event."

Save

    Share this article

Latest from Rugby Sevens

New Zealand

'Never felt so alone': Foster lifts lid on battles with NZ Rugby bosses

17 Jun 05:00 PM
Premium
Black Ferns

Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

02 Jun 03:00 AM
Premium
Rugby|rugby sevens

'Ready for it': Jorja Miller on rise, World Cup goals and sevens future

21 May 05:41 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Rugby Sevens

'Never felt so alone':  Foster lifts lid on battles with NZ Rugby bosses

'Never felt so alone': Foster lifts lid on battles with NZ Rugby bosses

17 Jun 05:00 PM

Former All Blacks' frustrations began before he coached his first All Blacks test.

Premium
Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

02 Jun 03:00 AM
Premium
'Ready for it': Jorja Miller on rise, World Cup goals and sevens future

'Ready for it': Jorja Miller on rise, World Cup goals and sevens future

21 May 05:41 PM
Jorja Miller on the Black Ferns

Jorja Miller on the Black Ferns

Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP