Every shirt made will feature a 3D rose, which Canterbury say acknowledges a tradition that goes back to the 1800s when England players would embroider an individual rose on their shirt. The design is rounded off with a deconstructed collar.
The Test jersey costs £90 (NZ$162), while the normal adult version is £65 and the children's is £50.
England captain Dylan Hartley said: "I push myself and I push the team, we strive for improvement, and that's represented in the kit we wear.
"It's a huge honour to put on the England shirt. To have the Rose and St Georges Cross on while we play highlights the commitment to our country, to our history and to rugby."
England's women's side will also wear the new strip.