Would you like to see Sonny Bill Williams as an All Black?

Photo / Melba Studios/PHOTOSPORT

Opinion

Rebel Sport says it got a bargain by being first out of the blocks to sign an ad campaign deal with rugby star Sonny Bill Williams.

The first of six television ads using former league player Williams has just started running in the lead-up to Christmas.

Rebel Sport boss Rod Duke said he understood Williams was about to announce a major deal with another brand. Rebel Sport, which is part of the Briscoe Group, got "fabulous value" in its agreement with Williams.
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