"That would be something that would have the brand, the marquee marketing ability in the States to help grow the game, without doubt.
"If we can bring in high-level, elite, competition, that helps build awareness, helps tick all the boxes for the municipalities ... the travel, it's a win-win.
"So I would say we'd continue to try and work that through."
The All Blacks have played in the USA before, having lost to Ireland in Chicago in 2016, as well as defeating the USA, also at Chicago's Soldier Field.
However, Payne noted that the Bay Area would be in the mix for a glamour test if it came about.
"If we have a great opportunity and there's a reason to take something to northern California, to the Bay Area, it almost makes too much sense."
The Rugby World Cup Sevens will be held in San Francisco, at the home of the San Francisco Giants, in July, and if all goes well, bigger events could be heading their way in the next few years.