"It was the President's Award, which mostly goes to individuals, but this year all the journos in the British media got together and said 'how can we not honour the All Blacks?'.
"In terms of (how) decade after decade (they) just keep getting better. They are a team that is extremely humble all the way through from its past players, to its current players, to its coaches, management and the like.
"Sean Fitzpatrick and I were there to receive it which is extremely humbling considering British press can get quite brutal at times."
Williams admitted to feeling a little sheepish on stage as the All Blacks were praised both for their outstanding on-field success and the class and humility with which they carry themselves.
The 34-year-old 77 test veteran said receiving the award reinforced for him the high regard the All Blacks are held in throughout the UK.
"It is quite weird receiving it on behalf of everyone, but you only need to spend a year or so up here to realise what, not only the rugby community up in the UK and Europe feels about the All Blacks, but their awe and the mystique about what the team has done and what it's achieved," he said.
"Because when you're in it and you're down in New Zealand you probably don't really realise the aura that this team has.
"It's also quite an awkward and humbling situation to be in because Fitzy (Fitzpatrick) and myself are just one of many great All Blacks and great members of what is the world's best team."
The experience reminded him of the fact that the All Blacks' historical success isn't always as celebrated in New Zealand to the extent it is overseas.
"I think a lot of New Zealanders do need to pinch themselves every now and then and go, well, we truly have created the best sports team in the world.
"Let's be proud for that and also acknowledge that and support it in tough times."
