Get ready for the era of Read is the subliminal message that has emerged. Asked about Steven Luatua's decision to sign for Bristol, Read answered with the same clarity of purpose with which he takes the ball up off the back of the scrum.
He made it clear that he was disappointed and questioned why Luatua wants to grind through the English mud for the next 10 years.
He softened it slightly with an each to their own comment, but only slightly. It was direct and honest and mercifully free of cliche.
At the risk of reading too much into it, what the directness of his answer alluded to was the new-found sense of comfort Read feels within the group.
He was willing to indulge in a bit of up-the-guts calling it how it is, understanding that such honesty only wins respect.
As much as it was a genuine reaction to a genuine source of disappointment - it also served as a veiled warning that the skipper won't make it easy for anyone who walks away from the challenge of fighting for a test jersey.
McCaw went through a similar transition in the wake of the 2007 Rugby World Cup travesty. He thought about giving it away - so fierce was his disappointment - but eventually settled on returning to the coal face with a hardened attitude that empowered him to set the standards and demand that everyone live up to them.
The other telling play from Read was his honesty around his ongoing contract negotiation.
He didn't bother trying to create any intrigue or mystery. He hadn't signed a contract extension yet but he would - just as soon as the detail was finalised.
Again, the message was clear; he's here for the long haul because the job means everything to him and he's beginning to feel just a little more comfortable with his ability to do it.